16 Aug '11 16:08>1 edit
The 'third person effect hypothesis' states that individuals exposed to a mass media message believe it will have a greater effect on others than on themselves. We tend to believe that while we can think for ourselves, other people are more easily manipulated.
There's a study published this month that goes a bit further. (Link at the bottom, but it's behind a journal paywall.)
People were asked to rate their own susceptibility to various forms of bias compared to their classmates, other people in an airport or just 'an average American'. Predictably enough, the vast majority rated themselves below average (that is, not easily swayed).
Those people were followed up and were told the ways each of the biases might affect them without their knowing. Again, the vast majority ended up rating their own susceptibility to bias as less than average.
Finally, the kicker. The subjects were shown the results - that is, they were told that almost everyone rates themselves below average. You guessed it, the majority of participants thought everyone else was being biased in their deluded self-assessment, but that their own self-assessment remained correct, that they were below average susceptibility.
Do you think you are more or less susceptible to bias in the media than the average person?
http://psp.sagepub.com/content/28/3/369.short
There's a study published this month that goes a bit further. (Link at the bottom, but it's behind a journal paywall.)
People were asked to rate their own susceptibility to various forms of bias compared to their classmates, other people in an airport or just 'an average American'. Predictably enough, the vast majority rated themselves below average (that is, not easily swayed).
Those people were followed up and were told the ways each of the biases might affect them without their knowing. Again, the vast majority ended up rating their own susceptibility to bias as less than average.
Finally, the kicker. The subjects were shown the results - that is, they were told that almost everyone rates themselves below average. You guessed it, the majority of participants thought everyone else was being biased in their deluded self-assessment, but that their own self-assessment remained correct, that they were below average susceptibility.
Do you think you are more or less susceptible to bias in the media than the average person?
http://psp.sagepub.com/content/28/3/369.short