Branding for World Chess Champioinship 2018

What do think of the branding for the tournament?

https://worldchess.com/2017/12/17/branding-for-the-2018-match-unveiled/

😲

First logo - intertwined hands over the board - looks fine to me, and retro, like logos from sixties, and earlier: like logo for Bled candidates tournament 1959.

But the other drawing reminds me on famous Japanese erotic movie:::
https://filmicfilly.files.wordpress.com/2013/08/aino.jpg

Originally posted by @raiox
What do think of the branding for the tournament?

https://worldchess.com/2017/12/17/branding-for-the-2018-match-unveiled/

😲

After checking this link and then reading vandervelde's post, this made me LOL!

From the US perspective, it has a "let's get naked and play Twister" vibe (right foot blue/left had red.... or right foot g2 left hand f5 kind of thing).

Some graphic artist somewhere is laughing his @$$ off because he got away with it!

Boy, and "unveiled" is right!

Too pawnographic for me

Originally posted by @raiox
What do think of the branding for the tournament?

https://worldchess.com/2017/12/17/branding-for-the-2018-match-unveiled/

😲

Here' one. I especially like the green hair. 😀

Seriously Though, I wouldn't know how to brand anything

http://tvtropes.org/pmwiki/pmwiki.php/Main/CrazyPeoplePlayChess

Originally posted by @raiox
What do think of the branding for the tournament?

https://worldchess.com/2017/12/17/branding-for-the-2018-match-unveiled/

😲

I don't like it it all. Looks like something Jennifer Shahade would come up with, lol.

Originally posted by @mchill
Here' one. I especially like the green hair. 😀

Seriously Though, I wouldn't know how to brand anything

http://tvtropes.org/pmwiki/pmwiki.php/Main/CrazyPeoplePlayChess

I prefer that to the one they are using.