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Sports Forum

  1. Standard member Seitse
    Doug Stanhope
    19 Jun '07 05:30
    Really interesting article, please read it.

    http://news.bbc.co.uk/sport2/hi/football/europe/6740607.stm

    Here are some extracts to tickle your curiosity...


    "If Real win La Liga and Beckham goes, there won't even be a blip that will be felt," Fynn told BBC Sport.

    However, accountants Deloitte and Touche rate Real as the world's wealthiest club in terms of sales as its revenues rose to £202m from £186.2m.

    "Because of the type of person he is, Beckham will appeal best to a certain audience - mainly young and impressionable people," stated Fynn, who has advised clubs and federations on media marketing.

    There is no-one in football who transcends all markets in the way Woods does and Michael Jordan used to in basketball.

    "Beckham is not as influential a sporting ambassador as those two American superstars.

    "They transcend class and boundaries in the way Beckham does not.

    "Partly because of the sport he plays - football isn't popular in the United States - partly because he isn't particularly articulate."

    If Henry used his renown as a footballer to promote products he would be able to promote them over a wider field than Beckham.

    "But he still chooses to prioritise his sport. Arguably, he is as fluent in English as Beckham is - and that is Henry's second language."

  2. 19 Jun '07 06:25
    Originally posted by Seitse
    Really interesting article, please read it.

    http://news.bbc.co.uk/sport2/hi/football/europe/6740607.stm

    Here are some extracts to tickle your curiosity...


    "If Real win La Liga and Beckham goes, there won't even be a blip that will be felt," Fynn told BBC Sport.

    However, accountants Deloitte and Touche rate Real as the world's wealthiest club ...[text shortened]... fluent in English as Beckham is - and that is Henry's second language."

    Good point as Henry is a better footballer than Beckham IMO. Although they are very different and in some teams Beckham would be the better choice.

    But I am not young and Beckham appeals to me because he has always worked so hard for England.

    Woods and Jordan are outstanding in their sport. Beckham is not. I would argue the opposite that relative to their ability Beckham transends his sport more.
  3. Standard member Seitse
    Doug Stanhope
    19 Jun '07 07:00
    Originally posted by petrosianpupil
    Good point as Henry is a better footballer than Beckham IMO. Although they are very different and in some teams Beckham would be the better choice.

    But I am not young and Beckham appeals to me because he has always worked so hard for England.

    Woods and Jordan are outstanding in their sport. Beckham is not. I would argue the opposite that relative to their ability Beckham transends his sport more.
    I agree with you.

    However, I think we should keep in mind that the opinions in the article
    are oriented to the U.S. market. Plus, Becks is (footie and marketing)
    king in another crucial market: The U.K.

    Another thing I don't like about that article is that, that they do not
    take into account that Becks can be better than Henry for certain
    teams and play styles.

    Oh well, what do you expect... they are marketing people