http://blogs.telegraph.co.uk/news/stephaniegutmann/100016777/sarah-palins-going-rogue-who-the-hell-was-managing-the-mccain-campaign/
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("Going Rogue" excerpt)
From the beginning, Nicolle [Wallace] pushed for Katie Couric and the CBS Evening News. The campaign’s general strategy involved coming out with a network anchor, someone they felt had treated John well on the trail thus far. My suggestion was that we be consistent with that strategy and start talking to outlets like FOX and the Wall Street Journal. I really didn’t have a say in which press I was going to talk to, but for some reason Nicolle seemed compelled to get me on the Katie bandwagon.
“Katie really likes you,” she said to me one day. “she”s a working mom and admires you as a working mom. She has teenage daughter like you. She just relates to you,” Nicolle said. “believe me, I know her very well. I’ve worked with her.” Nicolle had left her gig at CBS just a few months earlier to hook up with the McCain campaign. I had to trust her experience, as she had dealt with national politics more than I had. But something always struck me as peculiar about the way she recalled her days in the White House, when she was speaking on behalf of President George W. Bush. She didn’t have much to say that was positive about her former boss or the job in general. Whenever I wanted to give a shout-out to the White House’s homeland security efforts after 9/11, we were told we couldn’t do it. I didn’t know if that was Nicolle’s call.
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