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Nike - My New Most Hated Company

Nike - My New Most Hated Company

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Originally posted by darvlay
http://www.pitchforkmedia.com/news/05-06/23.shtml

Hopefully this target market is not stupid enough to fall for such an underhanded, disgusting ploy.
So, it's not the child labour in Indonesia that bothers you then?

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Originally posted by shavixmir
So, it's not the child labour in Indonesia that bothers you then?
Hey! They need pocket money too!

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Originally posted by hopscotch
I was interested in the book that you mentioned so I googled it and this happened:

http://www.geist.com/endnotes/index.php?ID=71

They say it's the crappest thing since second hand toilet paper, though I was sceptical of the review because the guy used the word 'polemical', which I hate.

The Major Threat poster is blatant plagiary though, nike s ...[text shortened]... orporate hypocrisy doesn't really surprise anyone though does it? We've already made our beds.
You're right to be skeptical. That review was the crappiest thing since an ass-full of Raisin Bran. Here are two slightly more fair and involved reviews:

http://education.guardian.co.uk/higher/books/story/0,10595,1498527,00.html

http://crawlacrosstheocean.blogspot.com/2005/01/post-holiday-book-reviews-rebel-sell.html

In particular, the second book has a nice summary of the points. It's not a perfect book by any means, but the ideas are interesting and the text is entertaining.

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UPDATE:

June 27, 2005

To: Minor Threat, Dischord Records and fans of both

Re: Major Threat East Coast Tour Poster

Nike Skateboarding sincerely apologizes for the creation of a tour poster inspired by Minor Threat's album cover. Despite rumors being circulated, Wieden & Kennedy and Odopod had nothing to do with the creation of this tour poster and should not be held accountable. To set the record straight, Nike Skateboarding's "Major Threat" Tour poster was designed, executed and promoted by skateboarders, for skateboarders. All of Nike employees responsible for the creation of the tour flyer are fans of both Minor Threat and Dischord Records and have nothing but respect for both.

Minor Threat's music and iconographic album cover have been an inspiration to countless skateboarders since the album came out in 1984. And for members of the Nike Skateboarding staff, this is no different. Because of the album's strong imagery and because our East Coast tour ends in Washington, DC, we felt that it was a perfect fit. This was a poor judgment call and should not have been executed without consulting Minor Threat and Dischord Records.

We apologize for any problems this may have caused, and want to make very clear that we have no relationship with the members of Minor Threat, Dischord Records and they have not endorsed our products.

Every effort has been made to remove and dispose of all flyers (both print and digital). Again, Nike Skateboarding sincerely apologizes to Minor Threat and Dischord Records.

Sincerely,
Nike Skateboarding

EDIT - Now where's the apology to all the young girls slaving away at adding an extra half-inch to my vertical, right Shav?