Originally posted by Trev33Because it is a loss leader. Tesco hope you will not only buy the beer, but something else. In your case, a bag of midget gems.
How is it possible to make a profit on 4 cans of beer for £1. I've never tasted it so presume it's crap but still. I did just buy a bag of midget gems for 27p to see what they were like, pretty decent actually.
-Removed-They have a poor reputation for their buying strategies everywhere... as do most supermarkets. How do you think it's possible to buy 2 liters of milk for £1? Farmers are getting screwed by more than just tesco.
Everyone will look at the people at the top and try to find faults, you know how the world works they end up copying rather than changing.