Branding for World Chess Champioinship 2018

Branding for World Chess Champioinship 2018

Only Chess

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Joined
02 Jan 07
Moves
68055
20 Dec 17

What do think of the branding for the tournament?

https://worldchess.com/2017/12/17/branding-for-the-2018-match-unveiled/

😲

Joined
10 Dec 11
Moves
143494
20 Dec 17

First logo - intertwined hands over the board - looks fine to me, and retro, like logos from sixties, and earlier: like logo for Bled candidates tournament 1959.

But the other drawing reminds me on famous Japanese erotic movie:::
https://filmicfilly.files.wordpress.com/2013/08/aino.jpg

Chess Librarian

The Stacks

Joined
21 Aug 09
Moves
113598
20 Dec 17
1 edit

Originally posted by @raiox
What do think of the branding for the tournament?

https://worldchess.com/2017/12/17/branding-for-the-2018-match-unveiled/

😲
After checking this link and then reading vandervelde's post, this made me LOL!

From the US perspective, it has a "let's get naked and play Twister" vibe (right foot blue/left had red.... or right foot g2 left hand f5 kind of thing).

Some graphic artist somewhere is laughing his @$$ off because he got away with it!

Boy, and "unveiled" is right!

Isolated Pawn

Wisconsin USA

Joined
09 Dec 01
Moves
71316
21 Dec 17

Too pawnographic for me

Cryptic

Behind the scenes

Joined
27 Jun 16
Moves
3097
22 Dec 17

Originally posted by @raiox
What do think of the branding for the tournament?

https://worldchess.com/2017/12/17/branding-for-the-2018-match-unveiled/

😲
Here' one. I especially like the green hair. 😀

Seriously Though, I wouldn't know how to brand anything

http://tvtropes.org/pmwiki/pmwiki.php/Main/CrazyPeoplePlayChess

Joined
15 Dec 17
Moves
5227
22 Dec 17

Originally posted by @raiox
What do think of the branding for the tournament?

https://worldchess.com/2017/12/17/branding-for-the-2018-match-unveiled/

😲
I don't like it it all. Looks like something Jennifer Shahade would come up with, lol.

Joined
15 Dec 17
Moves
5227
22 Dec 17

Originally posted by @mchill
Here' one. I especially like the green hair. 😀

Seriously Though, I wouldn't know how to brand anything

http://tvtropes.org/pmwiki/pmwiki.php/Main/CrazyPeoplePlayChess
I prefer that to the one they are using.