Alekhine is my favourite player. He had an amazing life and he played some wonderful games. I'm willing to forgive all of his many character defects, although when I discovered he had lied about the score in some games, substituting brilliant finishes found in postmortems for the long drawn out ending which actually happened, I did turn against him for a few years.
Alekhine managed to win the World Championship as an underdog, which is very unusual when you actually look back on World Championship matches, and from someone who is still considered the best player ever by some people.
This is what chess needs now, a colourful character who can play chess at the highest level. I was reading Susan Polgar's blog the other day and she was complaining about how some grandmaster hadn't shaved and another had turned up for a game with his shirt not tucked in. What does she know? In my opinion someone like Tony Miles is worth a dozen Kramniks or Anands, even if his chess isn't quite on parr with theirs.