Im confused.. did you even ask a question?
You stated "because i said so" and then tried to remember what word answered why.
And pancakes...
maybe i should quit staring at the page.
Hmm...The question you asked is, "What word am I currently thinking of?"
And the answer is, you are thinking of the "word" that appears in your next sentence.
"Reminder to self - In case you forget the WORD is: Pancakes"
You're not thinking just about the word "word", you're thinking about that specific instance of the word as it is used in that sentence. Correct?