On the presentation I saw, the numbers were just hand-written on a piece of paper with vertical lines used as separators. Nothing was said to misdirect anyone about the orientation of the paper and numbers. The paper was just set down in front of a couple of persons and they were asked to furnish the missing number in the sequence. They saw it upside down (as presented here) but assumed it was right side up. They were unable to figure out the number, but upon giving up the paper was rotated for them and it was forehead slapping time. ๐