i think that on the clan page...perhaps on the left just under the list of members that there ought to be a box to allow the clan leader to post some text to give some information about the clan that a prospective member or perhaps a challenger might want to know without having to sort thru the clan forum for a topic on the idea. it would be just like the box that allows a profile description for each player on the profile page.
page and place progress over the past year or so
lots of chat in private forums, or little, or none
goals . .like striving for number 1 spot, or dedicated to just having fun
what types of members are in the clan