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Future of TV advertising: Doesn't look good.

Future of TV advertising: Doesn't look good.

Culture

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http://www.templetons.com/brad/tvfuture.html

What do you think? We have a TIVO and love to rush through the commercials, so an hour program takes only 45 minutes or so. This gives us two benefits, one being not having to wait an hour to watch 45 minutes of real programming and not having to wade through 15 minutes of mind numbing commercials. This guy says that situation cannot last, because when everyone has a TIVO, money that supports TV in the first place will dry up, leading to draconian solutions. Read this and be warned!

Here are some more takes on the future of tv:
http://insidedigitalmedia.com/

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It just means we'll have advertisements DURING programs, which is even more annoying.

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Originally posted by KazetNagorra
It just means we'll have advertisements DURING programs, which is even more annoying.
That's already started, you see those pop ups in the lower left hand of the screen, and they are getting progressively larger, taking up more of the screen all the time.

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Originally posted by sonhouse
That's already started, you see those pop ups in the lower left hand of the screen, and they are getting progressively larger, taking up more of the screen all the time.
At which point you may choose to actually pay for your movies. This could be via a tv licence fee, or buying the movies individually.
As soon as the internet is good enough to allow everyone to stream HD video non-stop, then tv will shift to the internet where you can pick and choose what you want, when you want, and they will either again force you to watch adverts during the movie, or you will pay per episode. Luckily the cost per episode will come down dramatically if more people are watching it that way.

Many satellite tv services do not have adverts during the movies, but they spoil the whole idea by advertising themselves way to much between movies.

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Originally posted by sonhouse
http://www.templetons.com/brad/tvfuture.html

What do you think? We have a TIVO and love to rush through the commercials, so an hour program takes only 45 minutes or so. This gives us two benefits, one being not having to wait an hour to watch 45 minutes of real programming and not having to wade through 15 minutes of mind numbing commercials. This guy sa ...[text shortened]... and be warned!

Here are some more takes on the future of tv:
http://insidedigitalmedia.com/
Remember when the original draw of cable tv was that there'd be no commercials? That was the reason many people were initially willing to actually pay money to watch television. Someone will think of something...

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If commercials do eventually become extinct, one benefit could be a major improvement in the quality of political campaigns.

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Originally posted by Melanerpes
If commercials do eventually become extinct, one benefit could be a major improvement in the quality of political campaigns.
If anything becomes extinct it would be the programming. You can bet your boobie on the continued existence of commercials. The only question is how vulgar will they become?

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Originally posted by sonhouse
That's already started, you see those pop ups in the lower left hand of the screen, and they are getting progressively larger, taking up more of the screen all the time.
those goddam popups are soooooooo annoying.😠 we have one station here that uses really big, intrusive ones.

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