11 Oct 06
This was inspired by Chancremechanic, who in the beer thread in general insisted that American Bourbon Jack Daniels is better than and of the finest Scotch or Irish whiskeys.
That really struck me as possible the most ludicrous example of misplaced nationalism I've seen here (Not to be having a go at CM, but really, it is). I got to thinking.
Experience in America led me to one conclusion- for the US market, packaging is far more important than substance. Would you agree with this statement? And is this the way markets are turning the world over?
11 Oct 06
Originally posted by sjegThe care put into the package sometimes reflects that care was taken with the product. People know this and use it as a guide when they have no other information.
This was inspired by Chancremechanic, who in the beer thread in general insisted that American Bourbon Jack Daniels is better than and of the finest Scotch or Irish whiskeys.
That really struck me as possible the most ludicrous example of misplaced nationalism I've seen here (Not to be having a go at CM, but really, it is). I got to thinking.
Experience ...[text shortened]... e. Would you agree with this statement? And is this the way markets are turning the world over?
I think the problem is that there has been such an explosion in consumer goods that no one has consistent knowledge about products anymore -- and so people do decide on package.
Jack Daniels has a worldwide market -- just like McDonald's and Starbucks.
11 Oct 06
1 edit
Originally posted by spruce112358Exactly- it's a brand, a recognisable label- doesn't follow that it's a quality product, does it?
The care put into the package sometimes reflects that care was taken with the product. People know this and use it as a guide when they have no other information.
I think the problem is that there has been such an explosion in consumer goods that no one has consistent knowledge about products anymore -- and so people do decide on package.
Jack Daniels has a worldwide market -- just like McDonald's and Starbucks.
I'll give an example:
If you order a steak in the US, a completely lean piece of meat arrives on your plate. Big and juicy and red- looks wonderful...
until you taste the meat, which tastes of nothing.
The reason:
because somehow your citizenry decided lean meat is best, the leaner the better, the producers started pumping the cattle full of steroids and hormones and Godknowswhatelse to produce the desired result.
However, anyone who knows meat or cookery knows the flavours lies in the fat- it mightn't be pretty to look at, but that's where all the flavour of the meat lies- so if you eliminate the fat form the animal, the lean tastes of nothing.
But it's big and pillar-box red, and juicy- so it looks good, and that's the primary criterion on the American market.
11 Oct 06
Originally posted by sjegWhat a bizarre comment from chancre. Though I might have a Jack Daniels from time to time (I had a few last night actually) it just not compare to a really class scotch. You don't know how whiskey is supposed to taste until you have a good one. It's a bit like champagne in that the crap that people buy all the time is as similar to a 1996 Perrier Jouet as a squirrel is to a bad case of herpes.
This was inspired by Chancremechanic, who in the beer thread in general insisted that American Bourbon Jack Daniels is better than and of the finest Scotch or Irish whiskeys.
That really struck me as possible the most ludicrous example of misplaced nationalism I've seen here (Not to be having a go at CM, but really, it is). I got to thinking.
Experience ...[text shortened]... e. Would you agree with this statement? And is this the way markets are turning the world over?
Marketing is an incredibly potent force. Why, for example, would somebody think that having Pierre Cardin written on your underpants was so good that you had to invent an entire new fashion in jeans just so people could see them.
Personally, if I buy something, and I don't have a knowledge of the brand I'm buying, I'll always get the one with the most uninteresting packaging.
11 Oct 06
1 edit
I don't understand what is to "debate" about.
It's just a question of personal taste isn't it?
I hate Scotch whiskey AND Jack Danials too .. I prefer a good Tequila .. so what? It doesn't make me better or smarter than anyone .. it just means I prefer Tequila for my spirits.
As for steak, I prefer a lean steak .. with a little marbleing
11 Oct 06
Originally posted by sjegFor you, the packaging consists of the words 'Scotch Whiskey' or 'Irish Whiskey'. Same thing, both are signs that the consumer evaluates when he chooses a product, especially for the first time.
This was inspired by Chancremechanic, who in the beer thread in general insisted that American Bourbon Jack Daniels is better than and of the finest Scotch or Irish whiskeys.
That really struck me as possible the most ludicrous example of misplaced nationalism I've seen here (Not to be having a go at CM, but really, it is). I got to thinking.
Experience ...[text shortened]... e. Would you agree with this statement? And is this the way markets are turning the world over?
11 Oct 06
Originally posted by sjegToday, marketing is no longer about finding the market for goods or services. Today it is vice versa. It is all about making a product/service and then creating a need for it amongst the population. Seriously, who the hell NEEDS an iPod? And yes, it is all about the way the useless product is packaged.
This was inspired by Chancremechanic, who in the beer thread in general insisted that American Bourbon Jack Daniels is better than and of the finest Scotch or Irish whiskeys.
That really struck me as possible the most ludicrous example of misplaced nationalism I've seen here (Not to be having a go at CM, but really, it is). I got to thinking.
Experience ...[text shortened]... e. Would you agree with this statement? And is this the way markets are turning the world over?
12 Oct 06
Originally posted by EsotericWell no one needs anything, but let's say iPods are helpful for some musicians? They may like it. Other than that, marketing is convincing people they need it. Saw this somewhere making reference to the difference between good and great, "a good salesman can sell a refrigerator to an eskimo, a great salesman can sell a refrigerator with an icemaker to an eskimo." Kinda explains marketing.
Today, marketing is no longer about finding the market for goods or services. Today it is vice versa. It is all about making a product/service and then creating a need for it amongst the population. Seriously, who the hell NEEDS an iPod? And yes, it is all about the way the useless product is packaged.
12 Oct 06
Originally posted by sjegFirst of all, Jack Daniels is NOT Bourbon; it is Whiskey!
This was inspired by Chancremechanic, who in the beer thread in general insisted that American Bourbon Jack Daniels is better than and of the finest Scotch or Irish whiskeys.
That really struck me as possible the most ludicrous example of misplaced nationalism I've seen here (Not to be having a go at CM, but really, it is). I got to thinking.
Experience ...[text shortened]... e. Would you agree with this statement? And is this the way markets are turning the world over?
http://www.jackdaniels.com/home.asp
12 Oct 06
Originally posted by WheelyI simply stated my opinion about Jack Daniels being the best whiskey! It has nothing to do with it being American. Are you people (sjeg) for real? I'm not stupid enough to not realize that the best beer comes from Germany, the best Gin probably from England, the best wine from Italy, California, France, or myriads of countries getting into the wine market, or that the best saki comes from Japan. My comments about Bud being the best beer were sarcastic in the least and moronic at worst...I can laugh at myself. Everybody ease-up....
What a bizarre comment from chancre. Though I might have a Jack Daniels from time to time (I had a few last night actually) it just not compare to a really class scotch. You don't know how whiskey is supposed to taste until you have a good one. It's a bit like champagne in that the crap that people buy all the time is as similar to a 1996 Perrier Jouet as a ...[text shortened]... dge of the brand I'm buying, I'll always get the one with the most uninteresting packaging.
Maybe the best whiskey does come from Scotland or Ireland...Lord knows, they've had centuries of lead-time over the "hillbilly's" in Tennessee....😲
12 Oct 06
Originally posted by jammerThank you...recc'ed...except that I ran out of reccs, so you'll have to take a "Rain-recc"....😀
I don't understand what is to "debate" about.
It's just a question of personal taste isn't it?
I hate Scotch whiskey AND Jack Danials too .. I prefer a good Tequila .. so what? It doesn't make me better or smarter than anyone .. it just means I prefer Tequila for my spirits.
As for steak, I prefer a lean steak .. with a little marbleing
12 Oct 06
No-- this thread is about the following example.
Typically, I found in the US ... we'll say, an apple.
It would be green... bright, shiny, shiny very shiny green like the Ol' Green Banner green, and very large and juicy looking.
Excellent... except when you taste it... nothing.
It's probably waxed, coloured, frozen, genetically modified and then spray-painted before it's sold.
The problem is... people see this, and buy it.
The US is the worst place for this ideal- it's all packaging, and no content.
But then the rest of the world is slowly following this bad example. Just look at the UK. You have some of the best ales in the world, flavoursome, beautiful ales, and what do the most young people drink?
Bloody awful, chemically whizzed and gassed lager imported from Belgium, Germany and Holland or the US... which tastes of nothing in particular... but it's a trendy lable.