Build it and they will come...

here it is.

Here is a good bed time story...

http://scholarlykitchen.sspnet.org/2010/04/21/misused-quotes-we-live-by-when-rules-of-thumb-get-bent-or-amputated/

... because it will put you to sleep faster than you can say she sells sea shells by the 😴

and that is the quintessence:

Rhetoric boils down to using logos, pathos, and ethos effectively. Drawing on quotes is a nifty way of using all three simultaneously — we seem to be using our intellect, we evoke an emotional response, and we do both via a shared memory or touchpoint. But because quotations are such potent rhetorical packages, they should be used accurately and with care.