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European False Advertising laws

European False Advertising laws

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Does anybody know the law regarding false advertising.

If a retailer advertises a price in a magazine, do they have an obligation to sell at that price?

They have a slight disclaimer at the bottom of the ad, "Prices fluctuate so please see website for our latest low prices"

D

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Originally posted by Ragnorak
Does anybody know the law regarding false advertising.

If a retailer advertises a price in a magazine, do they have an obligation to sell at that price?

They have a slight disclaimer at the bottom of the ad, "Prices fluctuate so please see website for our latest low prices"

D
That probably does let them off the hook.
It's like saying: "Blair is a cocksucker. Allegedly".
Because you add that last word, then it isn't libel.

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Originally posted by Ragnorak
Does anybody know the law regarding false advertising.

If a retailer advertises a price in a magazine, do they have an obligation to sell at that price?

They have a slight disclaimer at the bottom of the ad, "Prices fluctuate so please see website for our latest low prices"

D
I think the precedent was set in Fisher vs Bell - re: sale of flick knives.

That's all I have left from a year of contract law.

Seriously - with that disclaimer, you probably haven't got much of a case to argue.

2 edits
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Originally posted by shavixmir
That probably does let them off the hook.
It's like saying: "Blair is a cocksucker. Allegedly".
Because you add that last word, then it isn't libel.
Actually in case law it is libelous even if you say, "The allegations which have allegedly been made by the allegers. Allegedly." Ian Hislop was sued after trying that one. Interestingly, Ian Hislop is the most sued man in British history.

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Originally posted by Positional Player
Actually in case law it is libelous even if you say, "The allegations which have allegedly been made by the allegers. Allegedly." Ian Hislop was sued after trying that one. Interestingly, Ian Hislop is the most sued man in British history.
He's my hero!

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Originally posted by shavixmir
He's my hero!
I met him once while I was "Friends" with his Turkish nanny 🙂 She always referred to the man in the family she worked for as Ian and I had no idea it was Ian Hislop until I was on the Sofa with this girl at the house she lived in and he just walked through the door one evening. I was rather surprised.

I was impressed with the guy and his house. It was expensive but not pretentious and arty with it.

3 edits
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Originally posted by Ragnorak
Does anybody know the law regarding false advertising.

If a retailer advertises a price in a magazine, do they have an obligation to sell at that price?

They have a slight disclaimer at the bottom of the ad, "Prices fluctuate so please see website for our latest low prices"

D
I know that, in England, to advertise a price, the retailer has to have actually been selling the product for a certain number of days at the advertised price. I think it's some arbitrary figure, perhaps 10 or 20 days. As for EU legislation, I'm not entirely sure.

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Originally posted by jimslyp69
I know that, in England, to advertise a price, the retailer has to have actually been selling the product for a certain number of days at the advertised price. I think it's some arbitrary figure, perhaps 10 or 20 days. As for EU legislation, I'm not entirely sure.
I thougth that was if they wanted to advertise a price reduction that they had to have been selling at the higher price for X number of days first. The catch being that (unless tehy've changed the law) a chain store only has to have been selling at a higher price at one of it's outlets to be allowed to advertise the reduced priced in all of them.

As far as I'm aware (UK law) you can advertise whatever price you like and then sell at a different one. The advert is just that - an advert to buy, not a guarantee that you'll pay that price. However the contract is made when you actually come to paying - if the contracted price and the price you actually pay are different I think it is then that it becomes fraud. Better to have the disclaimer there because, without a later declaration of the true price in the currency your'e using, the advertised price could be taken as the contract price.

Thsi is all second hand from a lawyer, so don't blame me if it's wrong.