Originally posted by SunburntWhat was the tipping point? What stopped the mass douchings? You couldn't turn around in the 80's without seeing a douche ad, "Spring time fresh... gentle shower... blah, blah, blah..."
Lulz....40-50's paranoia and shame. No wonder women were douching like crazy up until about a decade ago.
Originally posted by Hand of HecateSimple. Improved gynocological advice. The Vagina Monologues. The explosion of porn commercialism.
What was the tipping point? What stopped the mass douchings? You couldn't turn around in the 80's without seeing a douche ad, "Spring time fresh... gentle shower... blah, blah, blah..."
Originally posted by Hand of Hecatei'd say, hook into the feminist angle. e.g. TV ad: montage of shots showing a woman in various stages of her day - in the boardroom, playing tennis, looking glamorous at a candlelit dinner, hugging the kids, etc. with v/o "i work hard and play hard, i'm successful in my career, my family life and my love life. but to reach the top today, a woman needs more than an anti-perspirant; she needs Lysol Douche. Lysol Douche - helping women be all they can be".
http://www.mum.org/Lysol48.htm
If you were goig to market Lysol today as a douche, how would you do it?
Originally posted by Hand of HecateI'd focus my campaign on trailer parks. Pop billboard sized advertising onto the sides of caravans (2 advantages: 1: Don't have to build new billboard stands, 2: they're free moving advertising. Fantastic rolling advertising during hurricane season, ya'll!).
http://www.mum.org/Lysol48.htm
If you were goig to market Lysol today as a douche, how would you do it?
I hear the catch-phrases already:
"Lysol: Because you're either too poor or too stupid to see a gynaecologist."
"Lysol: Because you've never heard of condoms"
"Lysol: Feel the burn!"
"Lysol: Just because you married a douche doesn't mean you shouldn't douche."
