Thank you all for your input.And I'm impressed by all of you.Nice assessments!
Mephisto has it spot on.It is indeed a French,Schlechter variation probably named so after that 1911 game (which I consider the main line for as far as you can speak of a main line in this opening).Though I assume it can arise from various openings.I too think the position is equal but I see some benefits for white.
1.provocative: white moves his bishop 3 times in the first 5 moves!This might seduce black to attempt outright refutation which is not possible and thus overextend his position.
2.theory: it cuts out all french theory while reaching an equal,playable position.
3.surprise: you can be almost 100% certain your opponent has never seen this before as there is virtually no theory to be found on it,it's not even mentioned in MCO as an offbeat sideline!Unless,of course,he happened to read this thread
4.originality: since there's so little theory on it there's plenty of room to experiment.
5.simplicity: it's simple straightforward chess.The better player wins!
All in all I think it can be a good OTB surprise weapon at my level but at higher levels it will lack some bite.
I have to admit I had an evil ulterior motive
I intentionally gave the position and not the opening because I wanted people to assess it without the bagage of their theoretical knowledge.If you show this opening 80% of chessplayers call it rubbish and you're an idiot for even thinking of playing it.But as shown in this thread many like the white side!I thought this would be the case cause,after all,it appealed to me too!Anyway,it shows you should always assess a position objectively and make up your own mind