"Chinese genetic testers offer almost unbelievably low prices.
Chengdu-based 23Mofang was one of the first direct-to-consumer
genetic testing startups in China, founded in 2015 after the founder,
Zhōu Kūn 周坤, was inspired by America’s 23andMe and supported by
cash infusions from six rounds of fundraising totaling 160 million yuan ($24.5 million).
By 2017, 23Mofang had brought the price of DNA testing down to
499 yuan ($76), one-fourth of the cost from other providers when
the service debuted in the Chinese market in 2013.
Genebox entered the market in 2018 and took the starting price
even lower, to 19.9 yuan ($3). Lǐ Zhì 李智, Genebox’s founder and
CEO, said the company attempts to attract users to send their DNA
samples through the low basic package price, and they can pay
additional fees to unlock other data and analysis.
To localize the genetic testing procedure and further lower costs,
Genebox earlier this year announced (in Chinese) it had made
China’s first independently developed microarray, a biochip that
measures the expression levels of a large number of genes at the
same time, breaking into the upstream technology market currently
dominated by America’s Illumina.
Privacy concerns are rising as direct-to-consumer genetic testing
companies gain more popularity in China."
Chengdu-based 23Mofang was one of the first direct-to-consumer
genetic testing startups in China, founded in 2015 after the founder,
Zhōu Kūn 周坤, was inspired by America’s 23andMe and supported by
cash infusions from six rounds of fundraising totaling 160 million yuan ($24.5 million).
By 2017, 23Mofang had brought the price of DNA testing down to
499 yuan ($76), one-fourth of the cost from other providers when
the service debuted in the Chinese market in 2013.
Genebox entered the market in 2018 and took the starting price
even lower, to 19.9 yuan ($3). Lǐ Zhì 李智, Genebox’s founder and
CEO, said the company attempts to attract users to send their DNA
samples through the low basic package price, and they can pay
additional fees to unlock other data and analysis.
To localize the genetic testing procedure and further lower costs,
Genebox earlier this year announced (in Chinese) it had made
China’s first independently developed microarray, a biochip that
measures the expression levels of a large number of genes at the
same time, breaking into the upstream technology market currently
dominated by America’s Illumina.
Privacy concerns are rising as direct-to-consumer genetic testing
companies gain more popularity in China."