Finally, aerogel insulation going commercial!:

http://phys.org/news/2012-08-aerogel-based-plaster-insulation.html

Aerogel is very fragile and this company finally cracked the way to make it pump through pipes without deteriorating to a powder.

It is way better insulation than anything else outside of vacuum panels, an expensive option for insulation in the home.

This new insulation can be sprayed on surfaces, such as in between walls and making plasterboard.