I have a bottle of shampoo here, and this is what is written on its front:
HAIR X
ADVANCED
GROWTH REVIVER
SHAMPOO
FOR THINNING HAIR
helps to prevent hair thinning
and fortifies hair
plus REVIVE +
plus COMPLEX
Now I personally suspect that the only science involved in determining these words and phrases was the science of market research: what words and phrases do potential customers [who are willing to buy an expensive bottle of shampoo] associate with what they perceive to be effective for their hair?
If I am wrong, what science might underpin the chosen words and phrases?
Originally posted by FMF I have a bottle of shampoo here, and this is what is written on its front:
[b]HAIR X
ADVANCED
GROWTH REVIVER
SHAMPOO
FOR THINNING HAIR
helps to prevent hair thinning
and fortifies hair
plus REVIVE +
plus COMPLEX
Now I personally suspect that the only science involved in determining these words and phrases was the science of market res ...[text shortened]... tive for their hair?
If I am wrong, what science might underpin the chosen words and phrases?[/b]
I made a similar post 3rd Sept 2011, which you may want to refer to.
Can't find a link, but the date seems to be correct. 😉
Originally posted by FMF I have a bottle of shampoo here, and this is what is written on its front:
[b]HAIR X
ADVANCED
GROWTH REVIVER
SHAMPOO
FOR THINNING HAIR
helps to prevent hair thinning
and fortifies hair
plus REVIVE +
plus COMPLEX
Now I personally suspect that the only science involved in determining these words and phrases was the science of market res ...[text shortened]... tive for their hair?
If I am wrong, what science might underpin the chosen words and phrases?[/b]
Why torture yourself FMF? Just shave it bald. 😉
It is a natural product that stimulates the hair scalp resulting in strong and healthy looking hair with hair growth improvement of over 80% over time. Because of its vitamin contents, The Revive + System can prevent premature hair fall. It is a simply to apply Leave in treatment.
Revive Plus was developed with ingredients such as Oyster Extract, Rosemary, Mint, Lemon Grass, Lipids, Ceramides and Vitamins A & E. All the magnitude your hair needs to grow strong and healthy.[/i]
Here's the actual wording from the promotion site (link in earlier post):
**
This product is a revolutionary system.
The hair’s natural protein is damaged by chemical treatments and by natural agents resulting in weak and fragile hair. This product is a innovative system that not only improves hair growth and appearance but also prevents follicular atrophy. It is a natural product that stimulates the hair scalp resulting in strong and healthy looking hair with hair growth improvement of over 80% over time. Because of its vitamin contents, The Revive + System can prevent premature hair fall. It is a simply to apply Leave in treatment.
Revive Plus was developed with ingredients such as Oyster Extract, Rosemary, Mint, Lemon Grass, Lipids, Ceramides and Vitamins A & E. All the magnitude your hair needs to grow strong and healthy.
**
Anyone who thinks this stuff is a product of a marketer's imagination rather than a scientific laboratory would have to be right. Detergent plus additives to make it less like detergent.
And while we're on this topic, those little bottles of liquid hand wash that cost a mint? Refill them for 1/3 the price from your hair conditioner bottle. It's exactly the same stuff.
Originally posted by FMF Now I personally suspect that the only science involved in determining these words and phrases was the science of market research: what words and phrases do potential customers [who are willing to buy an expensive bottle of shampoo] associate with what they perceive to be effective for their hair?
If I am wrong,
You are not wrong. Simple as that. More than one consumers' organisation has proved this.
27 Jun '12 05:53
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