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Growth Reviver

Growth Reviver

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I have a bottle of shampoo here, and this is what is written on its front:

HAIR X
ADVANCED

GROWTH REVIVER

SHAMPOO

FOR THINNING HAIR

helps to prevent hair thinning
and fortifies hair

plus REVIVE +
plus COMPLEX


Now I personally suspect that the only science involved in determining these words and phrases was the science of market research: what words and phrases do potential customers [who are willing to buy an expensive bottle of shampoo] associate with what they perceive to be effective for their hair?

If I am wrong, what science might underpin the chosen words and phrases?

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Originally posted by FMF
I have a bottle of shampoo here, and this is what is written on its front:

[b]HAIR X
ADVANCED

GROWTH REVIVER

SHAMPOO

FOR THINNING HAIR

helps to prevent hair thinning
and fortifies hair

plus REVIVE +
plus COMPLEX


Now I personally suspect that the only science involved in determining these words and phrases was the science of market res ...[text shortened]... tive for their hair?

If I am wrong, what science might underpin the chosen words and phrases?[/b]
I made a similar post 3rd Sept 2011, which you may want to refer to.

Can't find a link, but the date seems to be correct. 😉

-m.

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Originally posted by FMF
I have a bottle of shampoo here, and this is what is written on its front:

[b]HAIR X
ADVANCED

GROWTH REVIVER

SHAMPOO

FOR THINNING HAIR

helps to prevent hair thinning
and fortifies hair

plus REVIVE +
plus COMPLEX


Now I personally suspect that the only science involved in determining these words and phrases was the science of market res ...[text shortened]... tive for their hair?

If I am wrong, what science might underpin the chosen words and phrases?[/b]
Why torture yourself FMF? Just shave it bald. 😉

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Originally posted by whodey
Why torture yourself FMF? Just shave it bald. 😉
It's not the shampoo I use. I've got a thick head of hair.

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http://orijen.co.uk/hair-care/hair-x-repair-therapy/hairx-advanced-growth-reviver-shampoo/prod_6313.html

Here's some information on "Revive+"

[/i]http://www.4hair.keratin4hair.com/Products/ReviveSystem.aspx

It is a natural product that stimulates the hair scalp resulting in strong and healthy looking hair with hair growth improvement of over 80% over time. Because of its vitamin contents, The Revive + System can prevent premature hair fall. It is a simply to apply Leave in treatment.

Revive Plus was developed with ingredients such as Oyster Extract, Rosemary, Mint, Lemon Grass, Lipids, Ceramides and Vitamins A & E. All the magnitude your hair needs to grow strong and healthy.[/i]

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You aren't wrong. Shampoo is basically just some diluted soap.

1 edit
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Here's the actual wording from the promotion site (link in earlier post):
**
This product is a revolutionary system.

The hair’s natural protein is damaged by chemical treatments and by natural agents resulting in weak and fragile hair. This product is a innovative system that not only improves hair growth and appearance but also prevents follicular atrophy. It is a natural product that stimulates the hair scalp resulting in strong and healthy looking hair with hair growth improvement of over 80% over time. Because of its vitamin contents, The Revive + System can prevent premature hair fall. It is a simply to apply Leave in treatment.

Revive Plus was developed with ingredients such as Oyster Extract, Rosemary, Mint, Lemon Grass, Lipids, Ceramides and Vitamins A & E. All the magnitude your hair needs to grow strong and healthy.

**
Anyone who thinks this stuff is a product of a marketer's imagination rather than a scientific laboratory would have to be right. Detergent plus additives to make it less like detergent.

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And while we're on this topic, those little bottles of liquid hand wash that cost a mint? Refill them for 1/3 the price from your hair conditioner bottle. It's exactly the same stuff.

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Originally posted by FMF
Now I personally suspect that the only science involved in determining these words and phrases was the science of market research: what words and phrases do potential customers [who are willing to buy an expensive bottle of shampoo] associate with what they perceive to be effective for their hair?

If I am wrong,
You are not wrong. Simple as that. More than one consumers' organisation has proved this.

Richard

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