Originally posted by MarsNCaissaThat defeats one of the purposes of membership, until I saw this thread, I completely forgot that non-subs even see ads. Subscriptions get rid of the ads, among other things.
Allow everyone free access to all site features. Charge advertisers more to place their ads. You get free lifetime membership if you buy one of the products of services from an advertiser.
I know there is a difference between Forever and Lifetime.