I think the club thing would be a whole lot cooler if players had something else to play for other than a rating (which they already have on the site anyway...) I have a few ideas...
1. Medals of achievement (Only visible in forum/table/club directory, whatever...)
*Club master (only for highest graded player in the club)
*Most active player medal
*Most active non-sub (cos let's face it a new feature would be nice in non-sub land)
*Most wins total medal
*Most active forum poster
*10 consecutive games unbeaten medal
*30 consecutive games unbeaten medal
*100 ... (This perhaps should give a club master title maybe...)
2. Club siege boards, one in each of the four time controls.
3. An Open invites section would be very cool, as has been mentioned before....
4. Maybe a bar too, with dancing girls wearing coconut bikinis.....or not.