It's all part of the bigger problem, which is that the Announcements forum is mixed in with all the other forums, and the majority of players on the site rarely or never visit the forums at all. Announcements really belongs on the page to which every site visitor arrives, i.e. the page with the recent checkmates on it. OK, regulars will bookmark to go straight to MyGames, but that's their choice and they may decide it's worth bookmarking to arrive at the *News* page instead.
I am tired of having to keep my opponents informed of new things on the site, and I'm sure many other forum participants are too.