Interesting essay from a chap who tries to explain how cognition begets reality, reality begets time, time begets cognition, ergo, time begins time. With logic like this, who needs magic?
http://www.megafoundation.org/CTMU/Articles/MMouse.htm
And so the circle closes. Time becomes a cosmogonic loop whereby the universe creates itself. The origin of our time concept, the self, becomes the origin of time itself. Our cognitive models of time become a model of time-as-cognition. And the languages of cognition and physics become one self-configuring, self-processing language of which time is the unified grammar. Talk about "time out of mind"!