Interesting essay from a chap who tries to explain how cognition begets reality, reality begets time, time begets cognition, ergo, time begins time. With logic like this, who needs magic?
And so the circle closes. Time becomes a cosmogonic loop whereby the universe creates itself. The origin of our time concept, the self, becomes the origin of time itself. Our cognitive models of time become a model of time-as-cognition. And the languages of cognition and physics become one self-configuring, self-processing language of which time is the unified grammar. Talk about "time out of mind"!