the diving part of soccer is what keeps it from gaining any real popularity in N. America.
Cheating is ok, just don't fall down like a wimp. Diving is considered to be very feminine and not worthy of a guy sport.
We'll never latch on to soccer until the diving part of it is banished. Why can't they just go to video replay after a game and penalize a diver retro-actively? Suspend them for a game each time they dive, increasing the amount of games for every additional dive?
That would solve it immediately.