Burger King Bungles Women's Day

https://www.nbcnews.com/news/us-news/burger-king-s-international-women-s-day-campaign-decried-sexism-n1260039

In an effort to highlight gender disparities in the male-dominated culinary world and how most chef's are men, Burger King tweeted the following:

"Women belong in the kitchen".

According the article, Burger King wrote:

“Yet only 20% of chefs are women. We're on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career. . .help female Burger King employees pursue their culinary dreams!”

from the article:

The first tweet was no accident. The brand also took out a full-page ad in The New York Times, with the same message. “Women belong in the kitchen” was in giant letters; the further context was in small print below.

Like someone who works in burger king is a chef.

With only 20% woman chefs, clearly they don't belong in the kitchen, but working in a restaurant and cooking at home are worlds apart, there's reasons why most chefs are male and it's got nothing to do with cooking ability.

@trev33 said
Like someone who works in burger king is a chef.

With only 20% woman chefs, clearly they don't belong in the kitchen, but working in a restaurant and cooking at home are worlds apart, there's reasons why most chefs are male and it's got nothing to do with cooking ability.

It seems BK was trying to be clever by subverting the meaning of a sexist trope, not realizing this was in bad taste. Like their food.

I would say it was a cheap and easy way to get a lot of publicity, and there is no such thing as bad publicity :-)

@vivify said
It seems BK was trying to be clever by subverting the meaning of a sexist trope, not realizing this was in bad taste. Like their food.