Originally posted by Kewpie
"Little Mikey was a character of a young boy played by John Gilchrist in an American television commercial created by art director Bob Gage (who also directed the commercial) and copywriter Edyth Vaughn "Edie" Stevenson of the Doyle Dane Bernbach agency for Quaker Oats to promote their breakfast cereal, Life.
First airing in 1972, the popular commercial wo ...[text shortened]... d."
Seems someone's still making money out of Mikey, if this forum's anything to go by.
"He likes it!! Hey, Mikey!!"
